Grow Your Edge With Investors
Chestnut provides business development consulting to asset managers. We help our clients achieve their growth goals and maximize the return on their sales and marketing efforts.
What We Do
Strategy
Asset management is the only industry we know of that regularly launches multi-billion dollar global products without conducting any market research whatsoever. Our custom research and analysis help our clients create successful go-to-market strategies.
Content
Our experienced team helps our clients create unique value propositions and thought leadership that actually resonates with their target investors and sets our clients apart from the competition.
Implementation
All of Chestnut’s Advisors have held senior investment and marketing roles at asset managers, so we are experienced at creating and executing custom go-to-market strategies that align our clients with best practices and make them more effective in the marketplace.
Why We Do What We Do
Strong performance and relationships are not enough to build an asset management business anymore. In fact, our research has found that Your Performance Doesn’t Really Matter.
Investors must understand why that strategy run by that manager will solve specific issues the investor is facing in their portfolio. Articulating your “why” is so important that investors allocate four times more capital to highly trusted asset managers than to top performers.
What We’re up to
Article
Make Your Content KingHow to Impress Institutional Investors with Manager Thought Leadership We partnered with Pensions & Investments to determine what institutional investors want most from investment manager content today. Our research reveals steps managers can...
Article
A Discussion on the Institutionalization of RetailChestnut recently held a discussion with Blackstone’s Head of Private Wealth Solutions Joan Solotar to understand how the firm is navigating the rapidly changing retail distribution landscape. We believe Blackstone’s...
Article and Webinar
Institutional Marketing Moves into the SpotlightEffective Distribution Is Increasingly Marketing-Led Severe disruption across the asset management industry is driving managers to pursue new distribution strategies. Our research indicates that the most successful asset...