Grow Your Edge With Investors
Chestnut provides business development consulting to asset managers. We help our clients achieve their growth goals and maximize the return on their sales and marketing efforts.
What We Do
Strategy
Asset management is the only industry we know of that regularly launches multi-billion dollar global products without conducting any market research whatsoever. Our custom research and analysis help our clients create successful go-to-market strategies.
Content
Our experienced team helps our clients create unique value propositions and thought leadership that actually resonates with their target investors and sets our clients apart from the competition.
Implementation
All of Chestnut’s Advisors have held senior investment and marketing roles at asset managers, so we are experienced at creating and executing custom go-to-market strategies that align our clients with best practices and make them more effective in the marketplace.
Why We Do What We Do
Strong performance and relationships are not enough to build an asset management business anymore. In fact, our research has found that Your Performance Doesn’t Really Matter.
Investors must understand why that strategy run by that manager will solve specific issues the investor is facing in their portfolio. Articulating your “why” is so important that investors allocate four times more capital to highly trusted asset managers than to top performers.
What We’re up to
Article
Although retail is the fastest-growing segment of the investment marketplace, massive recent changes have asset managers scrambling to adjust to the new paradigm. In our quest to identify best practices asset managers can use to grow their retail business...
Webinar
Andy Kitchen and John Forrest of Russell Investments join Chestnut's Simon Segall and Elyse Goodman to discuss their approach to client service and manager due diligence during a pandemic. They also share their recommendations on asset mix, active vs passive, and...
Article and Webinar
When we saw the COVID-19 crisis beginning to upend the capital markets, we turned to consultants and OCIOs to gain a clearer understanding of the state of the investment marketplace. Our research reveals how this crisis has accelerated some key industry trends while...